Kaleb Hilton

Denver, CO

Hello. I have been a professional copywriter for 10 years. I’ve worked closely with agencies to develop unique brand messaging for everything from SaaS startups and ESG-based infrastructure funds to even creating award-winning content for breweries. I have also collaborated with massive engineering companies like Jacobs to both write documents for Smart Cities initiatives and produce presentations to simplify complex ideas to municipality constituents in order to win projects. From creating narratives that form company ethos to producing product copy for CBD oils, I am well versed and experienced in nearly every form of marketing and brand copywriting. As a copywriter, I offer a unique blend of creativity, precision and expertise in crafting compelling content. With a decade of experience working as a freelance copywriter (as well as in agency settings) I have successfully collaborated with a diverse range of clients and teams across various industries, as reflected in my portfolio site. Clients range from B2B and B2C, startups and Fortune 500s. My goal is to deliver high-quality copy that not only captures attention but also drives results. Key Skills: Creative Problem-Solving: I’ve demonstrated a strong ability to think outside the box and generate innovative ideas during brainstorming sessions. Skilled in identifying unique solutions to complex problems and challenges. Naming, Branding, Messaging: Responsible for multiple naming projects resulting in the creation of brand and message guide documents and initial digital and conventional collateral. Copywriting Expertise: Working on various high-level as well as detailed client projects, I possess a deep understanding of the principles of effective copywriting, including inspirational storytelling, engaging headlines and persuasive calls-to-action. I am adept at tailoring my writing style to suit different target audiences and brand voices. Versatility: Throughout my career I have tackled diverse projects, including website copy, marketing campaigns, product descriptions, blog articles and social media content. I excel in adapting my writing to different formats, industries and client requirements. Research and Analysis: I am skilled in conducting thorough research to understand the client's industry, target market and competition. This allows me to produce well-informed and compelling copy that is relevant to the intended audience who often perceive the client as thought leaders in their market. SEO Optimization: I have a solid understanding of search engine optimization (SEO) techniques and incorporate them into my writing. By utilizing relevant keywords and implementing SEO best practices, I ensure the copy I create ranks well in search engine results. Collaboration and Adaptability: I am a collaborative professional who thrives in fast-paced environments. I am comfortable working independently or as part of a team, and I am adept at managing multiple projects simultaneously while adhering to strict deadlines. Communication and Client Relations: I maintain open lines of communication with clients, seeking their feedback and input throughout the copywriting process. I am skilled at interpreting client briefs, asking pertinent questions and delivering work that exceeds expectations. Skills Specified: Copywriting and copyediting including brand messaging, advertising campaigns, website content, creative, conceptual, blog writing, social media, email marketing, SEO, direct response, digital and conventional marketing, PR, commercial, product, editorial, technical writing, proofreading, instructional/informational and journalistic copy.